July 9th, 2011 by admin in Opinion
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The medical app industry is a big business, but the apps are no longer the product – the physicians, nurses, and other healthcare providers who use them are. In the first part of this series, we examined some of the financial forces driving the medical app industry. Our focus then was Epocrates, the veritable founder of the industry. As is clearly stated in their recent SEC statement, Epocrates primary revenue stream has become the pharmaceutical industry and as such a key goal has become to further grow their user base by enhancing their free offerings.
Now, one might be tempted to say that this is just one company or even that it is just limited to free apps. An expected counter-example would be Skyscape, which probably has the largest cache of apps of any developer and nearly all for fee. As a private company, there isn’t much financial data available nor is the website particularly forthcoming, but it does appear that the company has been enjoying some success. A deeper look however suggests they in fact have more in common with Epocrates than you may think. Read more »
*This blog post was originally published at iMedicalApps*
April 19th, 2011 by Michael Kirsch, M.D. in Health Tips, True Stories
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Your humble Luddite Whistleblower has leapt across the sea to reach the Isle of Technology. I now own and operate an iPhone, which identifies me as groovy, hip and cool, three adjectives that none of our 5 kids ever use to describe their technophobic father. I’m told that my text messages are too long and too frequent. I am admonished that it is not necessary for me to photograph moments of high drama, such as a kid eating breakfast, and then to disseminate the image to my contact list. I am reminded often that I am slow to grasp the mechanical intricacies of the device, such as switching from ring to vibration mode.
You may wonder how it was possible that I, who consider using an ATM to be a high level computer operation, could make the iPhone, my phone. I knew I couldn’t fail, despite my trepidation of all things cyber. I had a secret weapon, a ‘Plan B’. Actually, I had Plan Z, the most powerful asset that anyone in my situation could hope for. Z stands for Zachy. One sentence will explain all and may provoke screams of envy from those who have no available similar resource. Read more »
*This blog post was originally published at MD Whistleblower*
October 12th, 2010 by Felasfa Wodajo, M.D. in Better Health Network, Interviews, News, Opinion
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Doximity is an app that launched on the App Store just over a week ago and has the potential to significantly change the way physicians use their smartphones.
The main focus of the app is physician communication, and for this it incorporates an innovative, secure SMS-like text service. But its real power lies in its deep incorporation of multiple databases of physician and related information.
In particular, the makers of the app carefully integrated data from the physician NPI and Medicare databases as well as lists of medical schools, hospitals, imaging centers and pharmacies. What they’ve produced is a surprisingly refined version 1 product that can quickly answer the myriad of small, practice-related questions that pop up all day long during a busy schedule. Read more »
*This blog post was originally published at iMedicalApps*
October 30th, 2008 by Dr. Val Jones in Announcements
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Attention science fiction buffs… it’s time to put pen to paper (er… keys to keyboard) and create a fictional account of some aspect of the future of medicine. This is Medgadget’s third annual science fiction writing contest. You could win a Palm Tungsten E2 handheld with Epocrates loaded on it – and the glory that only this honor can bring. Please go to the Medgadget blog for contest rules. You have only 2 weeks to submit your entries. Good luck… I’m one of the judges this year!
October 16th, 2008 by Dr. Val Jones in Health Policy
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A company called Epocrates – which produces drug, disease, and diagnostic guides for physicians – recently surveyed about 1100 physicians about their health policy and political views. These are the 6 questions they asked, with the results listed in descending order of popularity. I think you’ll find it quite interesting:
1. Who has a better plan for healthcare reform, Senator McCain or Senator Obama?
Obama: 47%
McCain: 30%
Neither: 23%
2. As a medical professional, are concerns about McCain’s age justified?
Yes: 51%
No: 49%
3. What issue or reform would you most like to see the new president tackle?
Read more »
The medical app industry is a big business, but the apps are no longer the product – the physicians, nurses, and other healthcare providers who use them are. In the first part of this series, we examined some of the financial forces driving the medical app industry. Our focus then was Epocrates, the veritable founder of the industry. As is clearly stated in their recent SEC statement, Epocrates primary revenue stream has become the pharmaceutical industry and as such a key goal has become to further grow their user base by enhancing their free offerings.
