November 9th, 2010 by KevinMD in Better Health Network, News, Opinion
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A social media manager is becoming an imperative position for hospitals.
Medical institutions are waking up to the fact that they need to engage their patients and physicians online. Nowhere is there more fertile growth than in the various social media platforms that are prevalent today — like Facebook, Twitter, and YouTube.
American Medical News recently profiled the phenomenon, highlighting the position of social media manager, which some institutions pay between $60,000 and $80,000 per year.
As it stands, many hospitals are tiptoeing into the world of social networks, guided by the able hands of select online mavens like Mayo Clinic’s Lee Aase and Swedish Medical Center’s Dana Lewis. However, convincing executives of the return on investment remains a challenge. Read more »
*This blog post was originally published at KevinMD.com*
November 4th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Opinion
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It’s the great migration to digital. And as civilization makes its move, the pharmaceutical industry is trying to figure out how to reach out to physicians. Pharmaceutical reps are slowly becoming a thing of the past. Branded medication portals leave most doctors cold. Email outreach is marginal.
Pharma strategists ask me how to reach doctors in the new world. I don’t have an answer. It isn’t that I can’t come up with an answer. It’s just that a good one doesn’t exist. Why?
Doctors aren’t anywhere right now. They’re stuck somewhere between the analog and digital. Socially they’re nebulous. Their virtual communities are non-existent. Public social networks are sparsely populated. When they participate they watch and rarely create or discuss. Our profession is going through a lot right now and it’s evident in anemic digital adoption. Read more »
*This blog post was originally published at 33 Charts*
October 30th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Opinion
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Recently I was speaking to some physicians about social media. As we discussed the evolution of public social platforms and physician-specific networks the question came up: “How many social networks can a doctor have?” In other words, if a doctor dedicates time to Facebook and Twitter, will he or she then also spend time on Sermo, iMedExchange, or Doximity? This is an important question if you’re in the business of attracting doctors to a specific network.
As part of the attention crash, we’re facing the reality of human bandwith. We can only socialize in so many places. I always tell physicians starting out to pick their social spaces carefully. You can only dedicate so much time to social. For me, my attention is spent here on 33 charts and on Twitter. I’ve been tempted to get into podcasting, video and other media, but time is a limited commodity. Read more »
*This blog post was originally published at 33 Charts*
October 21st, 2010 by Stanley Feld, M.D. in Better Health Network, Health Policy, News, Opinion, Research
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It is important to listen to what physicians are saying. An article appeared in SERMO, a physicians’ social network, which expressed a physician’s frustration. It is appropriate to publish some of that physician’s thoughts:
“I first heard this statement over twenty years ago, when I was an intern in general surgery, struggling to find my professional self.”
“My chief resident said; “The patient owns the disease,” “You’re not trying to make them suffer, you’re trying to help. They’re sick, you’re not.”
“The human body is unpredictable. Disease complications happen.”
The author thought his chief resident was heartless and callous. In a way, he was but he was getting at the heart of the matter. What is the patient’s responsibility in the evolution of disease? Read more »
*This blog post was originally published at Repairing the Healthcare System*
October 15th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Opinion
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[Recently] some of us participated in the flagship physician Tweetchat (MDChat). Or better, I tried to participate between finishing up some calls and choking down a bean burrito.
When the idea was initially proposed to me I committed only to supporting its initiation with the occasional role of host. I’m simply overcommitted, but wanted to support Phil Baumann and those who were willing to try to break new ground. So I lurked, chewed, and pondered.
Doctors or not, everyone knows I’ve been a pretty lukewarm proponent of the tweetchat. I think they’re noisy, difficult to follow, and too abbreviated for constructive dialog. As early adopters I think we tend to put the novelty of the medium above its practicality.
With that said, chats can be fun. It’s a situation where I feel comfortable while at once restless. Kind of like at a medical staff meeting where the agenda doesn’t hold me quite as much as just being among my friends.
At the end of the day I might agree with Dr. Anonymous that the average physician new to social media might not find a twitter chat as the best way to spend a precious hour. For me that hour represents the better part of a blog post which, over the course of a month, will influence hundreds of readers and live forever.
But I suspect that there will always be those among us looking for companionship over content. And it’s hard to argue with that.
*This blog post was originally published at 33 Charts*
