I [recently] visited a small town in west Texas to address a local medical society on the emerging role of social media in healthcare.
My presentation involves social media and the evolving relationship that patients share with doctors. I discuss challenges and opportunities -– especially as it relates to transparency, personal boundaries, and even the ethical obligation to participate in the online conversation. I target the disconnected physician and offer education as well as a compelling argument for involvement.
When I arrived at the venue I found that the meeting was attended predominantly by physicians much older than myself. While waiting to speak, I was concerned that my message of connection and changing relationships would elicit pushback. After all, isn’t it this era of physicians we hold accountable for paternalism and control in dealing with patients? That’s what I’d been lead to believe. Read more »
*This blog post was originally published at 33 Charts*