May 1st, 2011 by Berci in News, Opinion
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Healthcare IT News recently asked its readers about their thoughts on doctors using social media.
The interesting part here is when 13% of participants think that doctors should not be using social media at all. I wonder why they ignore social media that much. Maybe because they have never heard about the limitations, dangers and potential tools to fight these dangers. Maybe we should talk more about these issues.
*This blog post was originally published at ScienceRoll*
April 28th, 2011 by AndrewSchorr in Health Policy, Opinion
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Imagine you’re a pharmaceutical company product manager and your specific product helps people with a chronic illness, or a cancer that can be managed by taking a pill or an injectable medicine over many years. You want to be part of the dialogue patients have with each other. You want to be part of the community. Facebook users, and other social media participants, are increasingly forming groups around health conditions, big and small. You want to be there, because, after all, your company has invested hundreds of millions of dollars developing the approved drug and hopes this medicine, and perhaps a successor, will be on the market for a long time.
This is an exciting time on the Internet and pharmaceutical product managers want to be part of health discussions. But it is fraught with legal pitfalls and penalties that can range into the millions of dollars if the product manager, or associated marketing agencies, make even an innocent mistake. Read more »
*This blog post was originally published at Andrew's Blog*
April 15th, 2011 by Dr. Val Jones in Announcements, Quackery Exposed
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A few days ago I published a blog post about Dr. Mehmet Oz NOT being a trustworthy source of health information. It set off a firestorm of blog comments, tweets, and Facebook sharing – all because people (like me) had developed sincere concerns about the safety of viewers who might take his advice to heart. The outpouring of commentary, and the rapidity of the response made me wonder: can we harness this power for future good? Could we counter Dr. Oz’s (and others like him) misinformation with peer-reviewed content that’s easily accessible by Twitter and Facebook?
I chatted with some colleagues and concerned patient advocates on Twitter (including @academicobgyn @scanman @hrana @AmberMBaylor @DamonRamseyMD @RyanMadanickMD @jalbietz @DrElizabethLee @FaceliftMD @goodwillstacy @PWestcott ), and we all agreed that it would be a great service to have vetted health tweets available for people to read and retweet. If enough of us were regularly engaged in retweeting sound health stories and information, we could potentially drown out the “miracle cures” and snake oil that drives us all nuts.
So how would this work?
I’d like to get a small group of volunteer experts together – healthcare professionals committed to science and common sense – and have them read and approve links before they are promoted on Twitter. I have created a new Twitter account called “HealthyRT” – the volunteer experts will have access to this account and can promote content that is medically sound. I hope that the word will be spread about this account, and people will subscribe to the feed and RT links that they find helpful. In this way, everyone on Twitter has the power to RT good health content, and it takes very little effort for retweeters to be engaged.
Now, there is no guarantee that the feed will be perfect (no peer-review process is) but every effort will be made to ensure that it is not used for self-promotion or that the standards lapse over time. If there are any concerns, people can direct message the HealthyRT team and we’ll keep us on the straight and narrow with the help of the crowd (as it were).
This experiment could fail or peter out… or it may become the greatest anti-snake oil strategy in Internet history. It all depends on the commitment of the reviewers and the extent of our subscriber base. But I’m willing to give it a try… and I hope you are too!
Anyone interested in becoming a HealthyRT reviewer, please email me directly: val-dot-jones at getbetterhealth.com.
Everyone who’d like to help to promote good health content – and drown out the bad – please subscribe to HealthyRT and retweet it as much as possible.
Please use the comments section here if you have ideas about how to improve this strategy. Let’s do it!
*You can follow us now at: http://twitter.com/#!/HealthyRT *
April 8th, 2011 by PhilBaumannRN in Opinion
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“The world will be better if you share more.” That’s what Mark Zuckerberg claims. And it’s part of a general philosophy of many fans of social media: that they help us to be more “social”, friendlier, cooperative, collaborative…in other words better.
But what – in truth – is the default mode of social media? On the surface, one would think “social”. That can’t be true though, for no technologies have social implanted in them – by definition, human-social belongs to humans.
So when I dip into my Twitter stream, for instance, I see huge volumes of people saying nice things, quoting positive aphorisms, replying to each other with accolades. If you didn’t know any better, you might conclude these are conversations between people who’ve know each other for decades. Read more »
*This blog post was originally published at Phil Baumann*
April 4th, 2011 by Michael Sevilla, M.D. in Medblogger Shout Outs, Opinion
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Shout out to @DanaMLewis for pointing out this post from Mashable entitled, “Why Curation Is Just As Important As Creation.” When people are starting out in social media creation, whether it be blogging, or podcasting, or whatever – the phrase always comes up – “Content Is King.” But is content really king anymore?
Now, I certainly wasn’t the first physician blogger, but I would probably consider myself “in those early days.” I mean, starting in 2006 was a few years ago. Back then, writing every single day was imperative. And, the way that you were judged were the amount of comments that you received. I mean, this was in the days before facebook and twitter, when the comment section of the blog was the only way to give feedback publically.
Back then, the way to make a name for yourself was to have the home base of the blog, and that’s how people knew you. Now, with so much content out there, people are overwhelmed and just cannot read everything that they want to read. I definitely can relate to this.
Now, many people are becoming “internet famous” by just sharing through their twitter or facebook stream – the items which they think are important. Maybe, sometimes, not even creating a bit of content on their own. Does this make them a second class citizen in the social media world – not anymore.
I agree with the assertion that being the “information maven” – meaning evaluating social media information – meaning being a curator – instead of a social media creator – this will be very important in the days ahead. Am I wrong, let me know in the comments below – or on twitter, or on facebook, or other social media way…
*This blog post was originally published at Family Medicine Rocks Blog - Mike Sevilla, MD*
